After a few months of analyzing the preparedness field, to include prepper fame, disasters across America, governmental goals and financial resources, it became obvious that communication between organizations, (like FEMA and the Red Cross) and the general public is the underlying reason that about 70% of citizens and business are not prepared for disasters.
This is where, I believe, USA Emergency Broadcasting Network can do the most good. “Bridging the communication gap between preparedness organizations and the American public.” This is the mission statement for the Community Readiness Outreach Program.
The 21st Century so far has demonstrated to be one disaster after another; 911, Anthrax, Ebola hurricanes, tornadoes and earthquakes just to name a few. During this time we have seen both the federal government and various national relief organizations fail during their responses. Due to these failures, the federal government has made directives requesting that some response policies be revisited and rewritten.
Since there is a high possibility of delays in government response to a disaster, the President developed the Presidential Policy Directive 8 (PPD-8) on national preparedness. PPD-8 “aims at strengthening the security and resilience of the United States through systematic preparation for the threats that pose the greatest risk to the security of the Nation, including acts of terrorism, cyber-attacks, pandemics, and catastrophic natural disasters” (Department of Homeland Security [DHS], 2013, p.1). PPD-8 also requests American citizens’ work with their local emergency responders and community businesses to develop emergency preparedness plan for their family and the community at large. time we have seen both the federal government and various national relief organizations fail during their responses. Due to these failures, the federal government has made directives requesting that some response policies be revisited and rewritten.
According to recent reports, over 70% of the general public is not prepared for any type of disasters and up to 40% of businesses fail to re-open after a disaster. One of the most cited reasons that people are unprepared is due to the lack of preparedness information. This makes community preparedness not only a lifesaving endeavor, but a critical local economic protection investment.
The network will begin to develop the tools and communication means, in order to team up with preparedness organizations and broadcast the information to those whom are in need. We will also develop programs to train and educate the public. In order to accomplish this mission, the network must focus on reliable, verifiable information and re-generate this information with some common sense.
A community prepared for any type of emergency, with knowledge and vital information, is a community that will recover from a disaster quicker and cost effectively. Injuries and mortality rates are also drastically decreased and community involvement becomes very strong.
This can be accomplished with a professional approach to community preparedness. Due to current budget constraints, facing all US jurisdictions, community preparedness is usually the first item that suffers from budget constraints or lack of staff. USA Emergency Broadcasting Network can help bridge this gap. USA Emergency Broadcasting Network is developing a community preparedness outreach program called “Community Readiness”.
This program will be focused on delivering readiness and recovery information to all areas across the nation and in particular to organizations who wish to utilize this program. USAEBN staff will monitor informational websites for organizations like FEMA, CDC, National Weather Service, USFA, USGS, NOAA and The Red Cross for information and develop articles, podcasts and online training courses.
During local / national emergencies the community readiness team will ensure recovery information is dispersed to the affected area and available 24 hours a day. During times of non-emergencies the team will prepare on-line educational courses, podcasts, on-site lectures and free community readiness drives, all designed to enhance the general population’s readiness and public health awareness.
This type of approach to the preparedness field is a very unique. We will provide free information, where most charge for. This will give organizations a no cost option to provide this life saving information to its communities. Our revenue streams will come from advertisers and sponsorships. This will give local business a low cost opportunity to advertise nationally.