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The 21st century, thus far, as turned out to be one emergency after another; 911 attacks, Anthrax attack, Katrina, Hugo, Andrew, tornadoes in the mid-west, Washington DC earthquake and now Super storm Sandy. It has not only tested but has made it painfully evident that American Readiness to these disasters is inadequate at best, especially when it come down to communications. One of the major problems with our readiness program is the lack of communications between first responders, and the general public, as evident with the 911 system collapse during the Washington DC earthquake and the almost failure of the 911 system during Hurricane Sandy.
Common Sense Preparedness Digital Broadcasting has teamed up with other emergency organizations (government and non-government) to create a new informational source that will bring the American population reliable, verifiable emergency information. This new endeavor is called USA Emergency Broadcasting Network.
Common Sense Preparedness will be the flagship of this new network and we will bring you the information that is needed during times of disasters. As usual we will not talk politics or conspiracy theories, there is too much propaganda out there already. We will focus on information that will help you prepare for and respond to any type of disaster that you might face, natural, man-made or personal.
During times of disaster USA Emergency Broadcasting Network will operate a Virtual Emergency Operational Center in order to receive and distribute emergency information to the general public. A live / pre-recorded radio station will also be broadcasting this information and can be found on various internet radio sites and our web site, www.usaebn.org
USA Emergency Broadcasting Network will bring you professionals from across this nation, in order to ensure the information that you are receiving is the best out there.
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The successful Philadelphia retailer John Wannamaker once said, "I know that half of my advertising is wasted. I just don't know which half."
That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don't really understand the process ... so most of them simply end up doing, as one local businessman said recently, "what my father did."
Regardless of what medium or media you choose - they all have their strengths and weaknesses - there are certain principles that always apply.
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Here are 10 Good Reason to advertise
My store has been here forever... Everybody knows about us... We’re doing just fine without advertising... I have such a great location, I don’t need to advertise... Don’t kid yourself. It’s virtually impossible to build a successful businesses without advertising. There are many good reasons to advertise, including attracting new customers, increasing sales and business growth. Below we present 10 of the best (courtesy of the Radio Advertising Bureau).
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The combination of radio and the internet is powerful. Digital Broadcasting format offers advertisers an opportunity to reach the listener at their computer where information received can be acted on immediately. The online radio audience is growing at a rapid pace and it is estimated that over 80 million people* are active listeners to online radio. These facts, combined with the interactive capabilities of online radio players, present a multi-sensory experience which can be leveraged by advertisers.
Common Sense Preparedness leverages its foundation in the Digital Broadcasting network to help clients expand into online radio. We provide a simple, unified solution to advertisers that can be customized to their needs based on product placement and name recognition.
Advertisers can utilize our online radio solutions independently or as part of a broader strategy that includes traditional network radio.
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By Mike Stern
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today's fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.
Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Among 12- to 17-year-olds, who are perceived as not listening to the radio, nearly 90 percent listen weekly.
Where Do They Listen?
The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home. The number of people listening to commercial radio online now includes nearly 20 percent of the people who listen each week.